Alexandra Schuster
Listing Acquisitions Team Assistant
LATEST PROJECTS
#thefinalstraw
Did you know more than 500 million disposable plastic straws are used in the United States every day? Plastic doesn’t biodegrade, it photo-degrades, which means the material breaks down into tiny little toxic pieces in our landfills and water. My advertising professor challenged us to create a campaign to encourage reduced use of plastic straws. Who said that advertisments can't help sell products and promote environmental wellness?
Rebranding Lobby
The front lobby of the Genie Genuine Parts office needed some TLC! Because this is a major touch point when major customers visit the Genie facilites, we needed to rebrand it. I took the lead on redesigning the interior to make an experience more consistent with the Genie Brand.
Project | 02
Project | 03
To see more or discuss possible work let's talk >>
Project | 01
Genie Icon Guidelines
Genie is the #1 Aerial Work Plaform manufacturer based on 2014 aerial work platform revenue. To make sure that Genie marketing materials reflect this status, the Director of Marketing asked me to create an internal guide for usage of the #1 icon. The document I created cover proper usage, alternate color schemes, improper usage, integration with advertising material, and proper use of the disclaimer. You can download the document by clicking: here.
